social and TELEVISION CAMPAIGN FOR citylink x stv (2023)

Your ticket to entertainment was the idea behind the TV and social campaign for Citylink’s sponsorship of the flagship STV entertainment programme What’s on Scotland. It’s not where you're going that matters, it’s what you’re doing when you get there. With that in mind, we threw a variety show aboard a Citylink coach to give a flavour of the type of content you can expect to see covered on What’s on Scotland, as well as the entertainment that’s waiting at the end of a Citylink ticket. The social content featured short performances from a stand-up comedian, musician and drag performer which were then edited into short montages for the programme sponsorship bumpers.

Creative and Director: Cameron Hastings

Senior Campaign Manager: Donna Harvey

Senior Producer: Karen Gardiner

Producer: Will Leitch, Marcy Peterson

Production Assistant: Yexa Rivero

Director of Photography: Joel Rock

Editor: Joel Rock

Sound Recordist: Jonny Mcloon

Sound Mixer: Cy Jack

Graphic Design: Ophelia Steele Davis

Post-production Supervisor: Michael Maxwell

Comedian: Laura Quinn Goh

Musician: Archie

Drag Performer: Rujazzle