social content FOR oxo (2022)

OXO were looking to deepen their connection with Scottish consumers and reinforce the brand as a key ingredient of any meal. For this campaign, we wanted to integrate the OXO products more deeply into Scottish cuisine. We created a series of themed recipes (Smoked Haddock Ramen for Burns Night, Spicy Cauliflower Soup for Veganuary and Chicken Balmoral Broth for Valentine’s Day) that put modern twists on classic Scottish dishes and ingredients to create bespoke Scottish recipes that had at OXO at their heart.

Creative: Cameron Hastings

Chef: Elliya Cleveley

Producer: Jack Gemmel

Editor: Elliya Cleveley

Graphics: Graham Anderson