TELEVISION and social CAMPAIGN FOR scotpulse (2022)

We’ve all got opinions, usually on the tip of our tongues. But ScotPulse needed Scots to get more vocal about them. This creative for the consumer research panel was all about making it easier and more accessible for Scots to give their opinion on a variety of topics. For this advert, it’s as easy as filling in the blanks. But we hoped that once Scots started giving their opinions they wouldn’t want to stop, and thats exactly what happened. This campaign grew the panel membership from around 33,000 to over 39,000.

In total 10 different variations of the creative aired on STV as well as through paid social. We also created complimentary digital banner adverts for the STV News website.

Creative: Cameron Hastings

Producer: Matthew Cairns

Editor: Joel Rock

Graphics: Graham Anderson and Ophelia Steele Davis

Voiceover: Gully Singh and Helen Mackay

Sound: Cy Jack