ADVERTISING and editorial CREATIVE SPECIALISIng in ART DIRECTION and COPYWRITING.
THIS IS MY SHOWREEL
THIS IS MY SHOWREEL
THIS IS WHAT I DO
THIS IS WHAT I DO
PUTTING ON A SHOW WITH CITYLINk AND STV
BUILDING THE BLUEPRINT FOR A MODERN AND INCLUSIVE SCOTLAND
DISCOVERING THE ARcTIC CIRCLE’S FAVOURITE food DELIVERY BRAND
PUTTING an oxo inspired twist on some classic Scottish recipies
storytelling with some of Scotland’s greenest fingers
growing scotland’s most prominent consumer panel userbase by 20%
rebranding Scotland’s most-watched television channel for irn-bru
GOING BEHIND THE SCENES FOR MENTAL HEALTH AWARENESS WITH NHS SCOTLAND
keeping your nose out of your cat’s business, brenDa.
redefining the relationship between hiv testing and self-care
CHANGING ATTITUDES TOWARDS ALCOHOLISM IN LONDON’S QUEER COMMUNITY
CAPTURING BOLD PHOTOGRAPHY ON 35MM FILM
CREATING PROGRESSIVE AND PROVOCATIVE CAMPAIGNS FOR A SOCIALLY CONSCIOUS AUDIENCE
crafting immersive brand experiences that make people think
designing thirsty fashion collections for horny capitalists
THIS IS WHO I AM
THIS IS WHO I AM
I’m an award-nominated creative from Scotland, WITH a postgraduate degree in art direction from a world top 2 art school.
As a creative, I am passionate about storytelling, nuance and critical narratives. I love to explore and create in both abstract and commercial creative practice. My process is typically research-driven and methodological, with a meticulous approach to ideation and visual development. And while it might not sound it, I am also playful and experimental. I love to create work that surprises. Most recently working in TV, I have led creative for broadcast, streaming and social media from conceptualisation and pitching through to production and delivery. Whether through professional work, personal projects
or education I am always striving to push my creativity further and produce creative work that grabs attention and makes a difference. I have worked on projects ranging from FMCG, local and national brands, B2B and government PSAs. But no matter the context a strong creative strategy, as well as compelling and engaging visuals and copy, are always a trademark of my work. A combination of my creativity, personal attitude, and recent work at Scotland’s most-watched commercial channel STV won me a finalist nomination at the 2022 Marketing Star Awards in the Rising Creative Star category.
Education
MA Art Direction
University of the Arts London
2019 to 2021
Distinction
BA Spatial Design
University of the Arts London
2015 to 2018
2:1
HND 3D Design
Edinburgh College
2013 to 2015
Distinction
Junior Creative
STV (Glasgow)
2021 to 2024
I began as a Junior Creative at STV, before being promoted to the position of Creative in January 2024.
work experience
Creative
STV (Glasgow)
2024 to Present
I conceptualise, pitch and direct the creation of commercial, editorial and brand content for the channel and external advertisers or partners. From small local businesses to national brands. I develop unique and engaging content ideas, pitch to internal and external stakeholders, write scripts and copy, and work with creatives in specialised fields, such as animators or graphic designers to bring my concepts to reality.
